Musicians should regularly email fans to boost ticket and merch sales. Here’s how to do it effectively:
- Choose a Simple Tool: Use platforms like Mailchimp, ConvertKit, or Bandcamp for easy design.
- Send Monthly: Aim for every 4–5 weeks to maintain interest without overwhelming fans.
- Craft a Catchy Subject Line: Make it intriguing, as it influences open rates.
- Keep It Brief and Friendly: Write in a conversational tone, include one main update, a couple of smaller ones, and a clear call-to-action.
- Include One Eye-Catching Image: Use a single strong photo or graphic to enhance visual appeal.
- Add Key Links: Include essential links for streaming, tickets, and merch with vibrant buttons.
- Personalise Your Message: Share anecdotes and use real names to connect with fans.
- Utilise Preview Text: Make the first line engaging to entice opens.
- Test Before Sending: Ensure links work and display well on mobile devices.
- Focus on Sharing Exciting News: Avoid begging for shares; let the content speak for itself.
Bonus Template: Use a simple structure for your newsletter, including a subject line, a brief greeting, main news, and calls to action.
It's quick, effective, and helps grow your fan base. Start today, even with a small list!